Portfolio: Create a Cure Logo Updates

Wednesday, June 5, 2013

Task: update current logo and style for Create A Cure's new direction.

Previous Logo:


The previous logo incorporated a personal piece from the client (the painting visible through the brush stroke) whose aunt is a survivor or breast cancer.

The client was looking for a more crisp logo that was more symbol than brushstroke and a more bold and interesting shade of pink. I presented her with the following C's (per her request) and a swatch pallet to choose from.



Some C's were hand drawn while others were fonts.

The C's became interlocked and the decision came down between a choice of two fonts and three swatch options.

Pantone P62-8C was chosen...


As was the font Hawaii Killer!


I can't wait to start the complete design overhaul on the rest of the site and facebook page!




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You can type any information you would like here. I can't do that as Bruce Wayne... as a man. I'm flesh and blood. I can be ignored, destroyed. But as a symbol, I can be incorruptible, I can be everlasting.



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