The previous logo incorporated a personal piece from the client (the painting visible through the brush stroke) whose aunt is a survivor or breast cancer.
The client was looking for a more crisp logo that was more symbol than brushstroke and a more bold and interesting shade of pink. I presented her with the following C's (per her request) and a swatch pallet to choose from.
Some C's were hand drawn while others were fonts.
The C's became interlocked and the decision came down between a choice of two fonts and three swatch options.
Pantone P62-8C was chosen...
As was the font Hawaii Killer!
I can't wait to start the complete design overhaul on the rest of the site and facebook page!