Portfolio: Create a Cure Logo Updates

Task: update current logo and style for Create A Cure's new direction.

Previous Logo:

The previous logo incorporated a personal piece from the client (the painting visible through the brush stroke) whose aunt is a survivor or breast cancer.

The client was looking for a more crisp logo that was more symbol than brushstroke and a more bold and interesting shade of pink. I presented her with the following C's (per her request) and a swatch pallet to choose from.

Some C's were hand drawn while others were fonts.

The C's became interlocked and the decision came down between a choice of two fonts and three swatch options.

Pantone P62-8C was chosen...

As was the font Hawaii Killer!

I can't wait to start the complete design overhaul on the rest of the site and facebook page!

Create A Cure Graphics

I've been working with my good friend Mel on her charity project Create A Cure. I've done a good amount of design work (both print and web), photography, and some logo and branding for her and have had the best time doing it! Below is the website proper:

Click here to visit the blog!

Here's a close up of a logo:

What better logo for such a project than a brush stroke.

And the business card:

I seriously can't wait until next year.

What the hell is a...? COMPLETE

Remember this? Well, Antonia brought me pix of the team wearing the shirts I designed for her! I was really please everyone liked them and I hope she shamelessly plugged me for future teams. :)

Photos by Antonial Naglieri (Used with Permission)