Portfolio: Create a Cure Logo Updates

Task: update current logo and style for Create A Cure's new direction.

Previous Logo:

The previous logo incorporated a personal piece from the client (the painting visible through the brush stroke) whose aunt is a survivor or breast cancer.

The client was looking for a more crisp logo that was more symbol than brushstroke and a more bold and interesting shade of pink. I presented her with the following C's (per her request) and a swatch pallet to choose from.

Some C's were hand drawn while others were fonts.

The C's became interlocked and the decision came down between a choice of two fonts and three swatch options.

Pantone P62-8C was chosen...

As was the font Hawaii Killer!

I can't wait to start the complete design overhaul on the rest of the site and facebook page!

Create A Cure Graphics

I've been working with my good friend Mel on her charity project Create A Cure. I've done a good amount of design work (both print and web), photography, and some logo and branding for her and have had the best time doing it! Below is the website proper:

Click here to visit the blog!

Here's a close up of a logo:

What better logo for such a project than a brush stroke.

And the business card:

I seriously can't wait until next year.

Create A Cure's event went off without a hitch! It's been so awesome working with everyone on this, I can't wait till next year!

From the Create A Cure Blog:

Check out our spread in Sunday's Washington Post Capital Business publication (this version is a little easier to read).  

We are so thrilled by this portrait of our Pop-up Gallery.  We would like to clarify that this article reflects our fundraising goal, not the amount of funds actually attained at the event.  We have submitted a correction to the Washington Post, to whom we are truly grateful for their coverage of the event.  At this time, we are still awaiting the final tally from last week's event.  The final amount of funds generated by our inaugural Pop-up Gallery fundraiser will be available via our website as soon as financial reports have been submitted by our partners.  Thank you for your continued support!

Participating in CreateACure

Did I tell you guys I'm participating in a Pop-up Gallery Event whose proceeds benefit cancer research?

From the website: 

Create A Cure is an event designed to rally together fun, creative

people together in support of finding a cure and better treatments for

Cancer. 100% of our proceeds go to support Cancer Research.

Support Create A Cure today by submitting art, helping out with an

event, or making a submission through the "Donate" button below.

Together we can create something beautiful!

Go check them out on Facebook or on their webpage!